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Report: CXM - Analyze customer experience

Use

This report provides the answers to the following questions and provides a general overview:

  • Which business drivers influenced the journey?

  • How happy is the customer?

  • Which customer touchpoints are critical?

  • Overview of risks and initiatives.

The report provides various parameters allowing customizing without changing the report code.

Output

Generates the CMX_ANALYZE_CUSTOMER_EXPERIENCE.XML file. The Get a general overview document is stored in this subfolder: ARIS document storage/Dashboarding/<database name; default=United Motor Group>/ CXM .

The report result is used as input for the CXM - Analyze customer experience data feed. This data feed is related to the Customer experience and Customer journey map dashboards.

Context

Database